What does Karan Sud do?

Karan Sud is a senior content and growth strategist. He builds brands end to end across Web3, AI, F&B, and e-commerce, running content, community, KOL programs, and paid media as one connected system, from strategy through hands-on execution.

What industries has Karan worked in?

Web3 and DeFi, AI products, food and beverage, e-commerce and D2C, luxury home goods, sports media, and executive personal branding for founders and CEOs.

What kind of results has Karan driven?

Highlights include 12,000+ signups for an AI product (Fere AI), growing a brand account from 70K to 300K followers (FanTV), taking a perpetuals DEX from under $100K to $50M+ in monthly volume (Defx), and a 471% month-one ROI on paid social (Potters' Hub).

Does Karan only do strategy, or execution too?

Both. He sets the strategy and does the hands-on work, from content calendars and community management to paid campaigns and reporting. He also builds his own web frontends, including this site.

Is Karan available, and how do you work with him?

He is open to select projects. You can email contactkaransud@gmail.com or book a free 30-minute intro call via Calendly to talk through your brand and goals.

Why I built my own outbound tool instead of buying one

There are plenty of paid prospecting tools. Here is the honest reasoning for building my own account research and outbound engine from scratch.

The prospecting market is crowded. There are well-funded tools for finding companies, enriching contacts, and writing cold emails. Building my own from scratch sounds like reinventing the wheel. I did it anyway, and the reasoning held up.

The paid stack has real gaps

The existing tools are good at what they do, but three things bothered me enough to build around them.

Typical paid stack

Hundreds per month
Built for B2B tech
Enriched data, often stale
Confident, unsourced claims

This engine

Runs at zero cost
Works for any business type
Live public data, cited
No fabricated numbers

Why a from-scratch build made sense rather than another subscription.

Cost compounds

Most stacks are a few hundred dollars a month before you have sent a single email. For someone testing a motion or running lean, that is a real tax. Building on public data means the only running cost is a free model key, so the tool can stay free for me and for anyone else who uses it.

Most tools assume you sell software

Almost every prospecting tool is built for B2B technology buyers. The moment you point one at a restaurant group, a retail brand, or a law firm, the data thins out and the messaging defaults to software language. I work across all kinds of businesses, so I needed a tool that classifies the business first and then talks about its real world, covers and reviews for a restaurant, catalog and repeat purchase for a shop.

I did not trust the numbers

Enriched data is often confidently wrong. A headcount from two years ago, a revenue figure with no source, a contact who left months ago. I wanted a tool where every fact traces to something I can open and verify, and where the writing never invents a result on my behalf. That constraint was easier to build from scratch than to bolt onto a tool I did not control.

Building it taught me the domain

There is a quieter reason. Building the thing forced me to understand exactly how account research actually works, which signals matter, how to classify a business, how to find a real person to contact. That understanding makes me better at the marketing work itself, tool or no tool.

The honest tradeoff

A from-scratch build will never match a funded product on raw contact coverage, and I am open about that. What it gives instead is something the paid tools struggle with: it is free, it works for any business, and it never lies to you. For how I actually run outbound, that was the better trade.