In a world of infinite content, attention is the last real moat. I build the content, communities, and growth systems that turn overlooked products into brands people cannot scroll past.
Twelve engagements across Web3, AI, F&B, and e-commerce. What each looked like before, and where it ended up.
Built the Fere AI brand from the ground up to 7K+ daily active traders: a content pipeline, a #1 Product Hunt launch, paid acquisition, referrals, and KOLs.
Scaled a SocialFi creator platform from a quiet 70K to 300K followers and 1.5M+ monthly users, through a full content system, a 100+ KOL program, airdrops, and paid growth.
Grew a Web3 CEO's X from 12K to 100K and built out LinkedIn, while running FanTV at the same time.
Launched Novaswap end to end: brand, community, and trading incentives. $650K+ in organic volume in 90 days.
Grew a perpetuals DEX from under $100K to $50M+ monthly volume, scaling active traders from ~50 to 350+ through trading contests, KOLs, and organic content.
144K followers, 2.4% engagement rate, 2.3M impressions. Built on posting discipline, not paid reach.
Content strategy for a 53-year-old global chain, plus executive personal branding for their first female CEO. 100% organic.
Turned a quiet executive Instagram (@attorneyminadc) into a real presence. 1.2M+ impressions in 6 months, nothing spent on ads.
Built their Shopify store and ran Meta ads that turned ₹3,500 into ₹20,000 in month one.
Inherited an account full of bot followers. Cleaned it up and rebuilt it. No ads, just content.
Ran all marketing for a luxury handcrafted home brand: Meta, Google, socials, product launches. 4X ROAS at ₹3L/month.
Built their entire Instagram presence from 26 followers. New content strategy, formats, SOPs. Two reels went viral: 4M and 2M views.
Strategy through execution, across every channel that matters.
Full-service across X, Instagram, LinkedIn, TikTok, Facebook, Telegram, and Discord. From brief to post.
A complete playbook: tone, pillars, formats, competitor benchmarks, and a 90-day roadmap.
Identification, outreach, briefing, execution, and tracking. Built KOL networks across Web3, AI, and F&B.
Discord and Telegram grown to 150K+ members. Tier systems, ambassador programs, AMAs, and reward mechanics.
Campaign setup, creative direction, A/B testing, and optimisation. 4x ROAS on monthly budgets, 471% e-commerce ROI.
TGE planning, points programs, trading contests, ambassador networks, and protocol community growth.
Campaign strategy from awareness to conversion, with the tracking that connects spend to results.
Drip campaigns, TGE announcements, product launches, welcome sequences, and list building.
Thought leadership for founders and CEOs on X, LinkedIn, and Instagram.
Social strategy and Meta ads for restaurant chains, F&B brands, and location launches.
Product-led content, go-to-market strategy, and community building for SaaS products.
Positioning, messaging, platform strategy, and a 6 to 12 month growth roadmap.
From Web3 protocols and AI products to global restaurant chains and D2C brands.
FanTV AINovaswapFere AI
DefxBimaBTCFanTV AINovaswapFere AIDefxBimaBTCTony Roma'sBones & BurgersPotters' HubOpaque StudioThe SportrushTony Roma'sBones & BurgersPotters' HubOpaque StudioThe Sportrush5+ years across strategy, paid, organic, community, and email. I can own the full marketing function without needing to be managed through it.
I build small AI tools to solve my own go-to-market problems, then put them online for anyone. Live, free, and grounded only in real, cited data.
If your brand needs more than just posts, get in touch. I reply within 24 hours.